Artcketing

The Synoptic Table represents the resulting aesthetic Artketing (Art - Marketing) of optical analysis carried out for the elaboration of a chromatic sequence capable of stimulating and satisfying the production needs of its customers relative to the Zeitgeist, the Spirit of Time. At the center of the critical confrontation is Modern and Contemporary Art, capable of inspiring innovative solutions that suggest other narratives, possible product iconographies. Combinations, tonal overlaps, references to previous knowledge, parallelisms, chromatic suggestions, that stimulate and perfect the expressive capacities provided by the formal and informal set of Master Pell Collections.